I’ve only read one of the Ross O’ Carroll-Kelly books, but I think the idea is excellent. It’s almost surreal that when one visits the areas lampooned in the works, you find young people have almost adopted the ROC lad as a mascot. Infamously, a few goys were inspired to copy his antics and drive through Tallaght throwing €5 notes out the window of a car. Hopefully, all has changed, changed utterly in their own gated community since 2007.
One of the best viral campaigns I’ve seen to date has been Ross O’ Carroll-Kelly’s taking to Facebook. The bigheaded (in more ways than one) goy has been snapped all over the city with Dubliners, in a few choice locations (Blackrock,Dundrum,Trinners and the sort) and a few more unusual ones too.
I’m at, like, Apres Match in Vicar Street. It’s
practically the Liberties. Come quick if you’re coming. I don’t like the way
people are looking at me.
Low lie the fields of Anglesea Road. I’m in Ballsbridge to see Munster take a tonking.



Click on the book for more.
Click on the book for more.
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