Apparently, the South William Street VVIP Awards are a real thing. They’re like, totally a joke, but they actually happen in a really ironic way.
Like every aspect of Irish life (RTE, the Dáil, South William Street itself) it’s all very incestuous, and Fade Street (the longest running corporate advertisement ever on Irish telly?) forces its way into numerous categories.
Of course, these things don’t really work in a city like Dublin because Dublin is, in case you hadn’t noticed, tiny.
The nominations for the VVIP awards can be read over here. Dáil hopefulls (South William Street nearly had a man on the inside!), models and the like all feature.
To give you a sample:
VVIP of the year.
Best DJ who cant DJ.
Best venue in administration / receivership / liquidation
Best Award Ceremony That Isn’t This Award Ceremony
Lifetime Achievement Award
Ride of the Year