The 60 seconds advertisement, which was produced to “commemorate the career of ‘O Fenomeno’, Ronaldo, in the wake of his final game for Brazil”, was uploaded onto Youtube on 07 June 2011.
At approximately 0:35 seconds, the camera focuses on a bedroom. The decor, vinyl and retro cassette player is made up to suggest its from the early 1980s.
On the wall, beside a poster for Ironman, is a (homemade?) gig poster for The Blades playing in the Baggot Inn! If you blink, you’d have missed it.
Now, if the advertisement was made in Ireland, perhaps, it would make a bit of sense. A nostalgic ad man wanted to slip in something Dublin/Irish for the ad that would be beamed around the world. I’d have bought that. But that can’t be the case, as it was made by an advertisement agency in Argentina!
So, perhaps it’s an ex-pat over in sunny South America slipping in it for a chuckle or perhaps it’s an Argentenian music anorak, who as Sweeney pondered, “… went to the trouble of creating a tribute to his favourite long lost Dublin band by sneaking them into…”, the promo.
I’d love to know. Answers on a postcard. (Paul Cleary himself has no idea but, as you would imagine, is “intrigued” by the whole thing!)
Either way, fair play to the gentleman or lady behind it.
Added bonus: Our friends at Fanning Sessions have uploaded a 9 song live broadcast of The Blades from April 1985. Listen to it here. This is the first live stuff I’ve heard of the band. Been a long time waiting.